Facebook broken? Facebook not loading?

14 October 2009

If you're finding Facebook really slow to load, or Facebook isn't loading at all, or maybe Facebook is broke, there is still a way for you to login and check.

For older mobile phones that need a different view of Facebook, rather than the normal web browsing user, it goes to a different website address - http://m.facebook.com

Although it's the phone view of Faceboo and functionality and usability is cut down, you can still access the mobile view of Facebook on your desktop or laptop computer.

The mobile version of the Facebook website is a lot faster to load, doesn't need javascript to be swtched on, and is hopefully just a tempromental way for you to check your Facebook while the normal Facebook is not working.

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Building a Keyword Ladder

24 September 2009

A keyword ladder is working backwards from your goal when it comes to keywords.

The aim is to optimise your website for the keywords that you want to be found through search engines, but not necessarily diving straight in at teh deep end - but starting at the bottom of the keyword ladder and working your way up.

For example - being a website designer, I want people to type in website design and be top - except with all the competition that is highly unlikely.

Instead you need to build a keyword ladder which will have other key phrases that will also do me good if found.

So the longer the search term, the less results there will be - therefore less keyword competition.

So after "website designer" my next key phrase would be "freelance website designer".

"Freelance website designer" still has my initial "website designer" in there and so will benefit me overall, but having the extra word just cuts down the keyword competition and so gives me more chance of being found.

Again I can target my results more and aim to optimise for "freelance website designer swindon".

Now that I'm using a geographical location the results should be cut right down.

So my keyword ladder would be aiming to get a lot of traffic for "freelance website designer swindon" once that's top (or close to), then I'll optimise my website more for "freelance website designer" and once I'm on the first page of Google and getting plenty of traffic for that search term then I'll work on optimising my website for "website designer".

Although the more keywords in your key phrase means there will be less competition, it will only be drawing in a small percentage of your goal keywords.

Including your main keywords is lower steps of your keyword ladder is a big benefit as when it comes to optimising for your main keywords you've done a lot of the work already.

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From a design to a website

23 September 2009

Hopefully when designing your website you used a design package (like Adobe Photoshop) that uses layers.

The best way to now get that design onto a web page is to cut up the layered image into all the parts that you need.

Now when writing your HTML you should write it in a way that works with the layers so you can have a background image on a <div> tag, for example, and then have another <div> tag within the first <div> tag with the next layer up of the overall image.

As a lot of parts from the overall image may have a transparent background be sure to save them as either a .gif or a .png file so that the image has transparency.

If there's content areas within your website's design be sure to have a top to the content area, a middle slice of the content area and the bottom part of the content area.

Having the content areas in 3 parts means that you can write as much content as you want and the middle slice of teh content area can have a background repeat of repeat-y - then the content area box will stretch with the amount of text that you write.

Also for accessability reasons the end user will be able to increase the font size and it will just increase the content area's box size as well rather than having the text continuing outside of the content area and looking messy.

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