28 February 2009
First of all for those who are unfamiliar with frames - frames are like having a web browser within a web browser.
The frame can show any website, for instance I could have a frame on my website showing Google.
Because frames are like a web browser inside a web browser search engines see this as 2 separate pages and so crawl them both separately.
The problem with search engines not crawling frames means that the content and links will not be crawled on the same page and so a lot of potential keywords and key phrases will be missed and the page, therefore, will not be fully search engine optimised, but actually quite badly built.
Sometimes, because the content of a frame is a separate page, a search engine result will bring up the frame contents, and so not display any links - just an area of that page (although you're not going to find pages like this near the top of search engines).
A page made up of different frames is called a frameset meaning that the page literally has the frames set out on the page and the frames contain all the content. The frameset page will hold little or quite often no content.
You will notice that user populated websites, such as social networks, they disallow frame and iframe code because, potentially, if the website contains break frame code then the initial website will lose a lot of visitors as soon as they view the page containing the frame or iframe.
An iframe is slightly different to a frame in that, an iframe can be placed anywhere on the page, whereas, frames are cutting off the left hand side of the page of the top, etc. The iframe can just be a small areaa on the web page.
The same rules apply to iframes as they do to normal frames though... They're a big no no!
27 February 2009
What is email marketing?
Email marketing is exactly what it says – marketing through the use of emails. Quite often you’ll find websites that will send you an email every few months containing the most recent special offers.
How is it so effective?
Email marketing is ideal as you can reach a wide and varied audience at a very low cost and within a small time scale. Statistics show that on average people don’t like to buy an item until they’ve gone back and reviewed it a few times. Email marketing means that you can re-introduce your product to people multiple times – just don’t over do it or your mailing list will start to decrease!
What can I use for my email marketing?
An ideal email marketing tool I found to be called Constant Contact. Constant Contact allows you to place a sign-up form on your website to start building your mailing list, offers many fully customisable templates and is easy to use.
You simply type in your text (or copy and paste from word) and it will format it all for you. It creates both HTML versions (showing images and links) and text versions for those with older email clients or HTML blocking in place.
26 February 2009
Why use Pay Per Click advertising?
Pay Per Click adverts are one of the best ways to drive targeted traffic to your website.
Using Pay Per Click adverts allows you to select key words that will be used to display your advert and also the option of geographical positioning (only displaying your advert in certain countries or regions).
The way it works
There are a few ways in which these adverts will be displayed.
One way is displaying adverts on a website/blog. The advert looks at the text found on your page and creates the adverts accordingly.
The other way, and the more commonly used source of Pay Per Click adverts is through search engines (e.g. Google, MSN, etc). These adverts use the keywords used in the search criteria and display adverts based upon these. The most common adverts are the ones that bid more per click.
Pay Per Click costs
The higher you bid on a chosen key word the more often it will be displayed. Even with a low cost the advert is often shown if the search engine user decides to “view other sponsored links”.
How's it helped me?
Since starting my Pay Per Click campaigns just a few weeks ago I’ve noticed a dramatic increase in visitors to my website. The traffic was definitely more targeted as well judging by the increase of my applications that were downloaded.
25 February 2009
When testing a website on your computer you will find that you can view HTML files and link to all the images and CSS files easily.
The problem comes when you add a .php file extension and then try opening in with a web browser - all you get is a dialog to download the PHP file, which is not what we want, we wanted to view the web page as it should be, not download all the source code.
For this reason I decided to investigate running server side scripts on my local computer.
The result I came up with was called XAMPP.
XAMPP runs on your local computer as an Apache server and can handle PHP scripts and also has built in phpMyAdmin which allows you to create an online database, except not online - just on your local computer.
You can re-create the complete online experience and get everything about our website ready and tested and then export your phpMyAdmin databases and import them to your actual online database area, and also you'll just need to upload your files and all should be fine - As long as your web server is running the same version of PHP as your local virtual Apache server.
I've heard there's also other server side applications that you can use - although I wouldn't want to recommend them as I've never personally used them myself.
The XAMPP website where you can download the application is www.apachefriends.org/en/xampp-windows.html
24 February 2009
FTP stands for File Transfer Protocol - the protocol used to connect to a web server in order to transfer files, either uploading to the web server or downloading from the web server.
When you have a wed domain hosted on a web server you will either need to create an FTP account in order to transfer files, or an FTP account will already be setup for you.
You will need the FTP host, username, password and in some cases the remote folder (the folder on the web server that you will be connecting to).
Once you have these details you need an application in order to connect.
You can FTP to a web server direct from Microsoft Windows if you open any Windows Explorer window, display the address bar and then type in ftp:// followed by your FTP host address plus any remote folders that you need to connect to. Next a dialog box will pop-up and ask for your username and password.
Or other applications I've used include
- FileZilla - www.filezilla-project.org/download.php?type=client
- Ipswitch FTP Pro - www.ipswitchft.com/products/ws_ftp_professional/try/
- Leech FTP - www.download.com/Leech-FTP/3000-2160_4-10122207.html
Or the one that I use 99% of the time is built in to Macromedia Dreamweaver, which now the newer version Adobe Dreamweaver CS4 is out.
23 February 2009
As we all know the Google search engine is the most used search engine.
So what if people could do a Google search direct from your website?
What if this Google search on your website only searched your website?
What if it was really easy to add the Google search to your website?
Silly to say no.
You can go to www.google.com/coop/cse/ or have a look at my code below
<form method="get" action="http://www.google.com/search">
<input type="text" name="q" maxlength="255" value="" />
<input type="submit" value="Google Search" />
<input type="checkbox" name="sitesearch" value="www.peternichol.com" checked /> only search Your own website
Above is the code you need, but you may also want to lay it out a bit differently.
If we place it all inside a box with a 1 pixel border and then line space things correctly the code will look like this
<div style="border:1px #000000 solid; width:280px; padding:7px;">
<form method="get" action="http://www.google.com/search" target="_blank">
<p style="margin:0px;"><input type="text" name="q" maxlength="255" value="" />
<input type="submit" value="Google Search" /><br />
<input type="checkbox" name="sitesearch" value="www.peternichol.com" id="only_this_site" checked /> <font size="small><label for="only_this_site">only search this website</label></font></p>
You can style it differnetly using CSS and you can chose to remove the "Only search this site" part, which will mean it will search the whole of the Internet.
This code will open Google in a new window or tag, and then it will be the normal Google view but with your search results already visible.
Have a try on my example above if you don't believe me!
22 February 2009
Internet Explorer has always been a very popular web browser and this is probably because Microsoft Windows comes with Internet Explorer built in, and already set as the default web browser.
A few reasons why I advise against Microsoft Internet Explorer
- Websites are not rendered correctly
- The CSS box model is not followed
- A lot of CSS syntax is not recognised and so doesn't display the website correctly
- When a new version of Internet Explorer is available it won't automatically update itself and install the newest version - which is why a lot of people still use Internet Explorer 6 which is virtually impossible to compensate for these days
- Internet Explorer has had major security breaches, as shown on BBC
- It's Microsoft and so probably doesn't go through any testing phases
- There aren't as many extensions and add-ons as other web browsers
Instead of Internet Explorer I would recommend
- Firefox - www.mozilla-europe.org/en/firefox/
- Safari - www.apple.com/safari/download/
- Google Chrome - www.google.com/chrome
Internet Explorer 8 is now ready for people to download and start using also - however there is likely to still be some minor bugs as its only in RC1 (Release Candidate 1) status. Release candidate software is ready to be evaluated by users while it undergoes final testing.
21 February 2009
Yesterday I clicked to follow over 100 other Twitter users, and then again today I cicked to follow about 100 more.
But does this matter?
On Facebook and other social networking websites I'd only add people who are actually contacts or friends that I assoiate with, have worked with or have met whilst networking. This is because other social networks show personal information and are ways to stay connected to friends.
Twitter holds no personal information about me, except for a photo.
In my eyes, the more Twitter followers I have, the more visibility my Twitter updates will have, and so more traffic that will be generated to my blog entries.
Although I'm following a lot of Twitter users it doesn't mean they can see my Twitter updates - unless they add me as well.
My hope is that if I add 100 Twitter users, then at least 20% will follow me back.
At the moment I plan to add Twitter users of similar interests, and hope they also see the value, and follow my Twitter updates as well.
20 February 2009
Built into Windows are many ways in which experiences Windows users can speed up normal day-to-day tasks.
Windows has the following ways to carry out the same functions
- The toolbars that you'll often find at the top of Windows applications and some of the Microsoft Office applications - These can be seen by all user and can do common tasks
- Right click on something - Right clicking will bring up a particular menu that refers to the object your mouse is currently over only. If you're on a word you're likely to get a formatting and dictionary type menu, whereas an image you may get a picture toolbar, properties or "save image as" type features
- Keyboard shortcuts - Quite often a lot of tasks can be carried out by using the keyboard alone. In fact, did you know, without the mouse you can actually do everyday tasks on Windows using just the keyboard!
If you look at the top of your web browser window you will see some menus, probable "File", "Edit", "View", etc.
You may also notice that certain letters are also underlined.
Try holding down the "Alt" key on your keyboard (next to the space bar) and then pressing a letter that is underlined. Like hold "Alt" and press "F". You will notice the "File" menu has opened. Now again you see more underlined letters so you can now do the same again and carry out the tasks in the menus.
Or if there is no underlined letter in one menu, try using the arrow keys on your keyboard to scroll up and down the menu items.
Now when it comes to Microsoft Office's Word, there are also so helpful copy and paste shortcuts.
In fact, it works pretty much anywhere on your computer. Highlight a word on this website for instance, and then try and of the following tasks using the "Ctrl" key and shortcut key
- "Ctrl" + "A" - Select everything within the selected window
- "Ctrl" + "C" - Copy the text that has been highlighted to your clipboard
- "Ctrl" + "V" - Paste the latest items from your clipboard
- "Ctrl" + "X" - This only works on text that can be edited, as appose to text that is read only (like pdf documents or websites) - but this shortcut cuts the text off of the page and places it onto the clipboard
- "Ctrl" + "F" - Search the current contents of the current window
- "Ctrl" + "Z" - Undo the last change you made, however this may not work on every window so do not depend on it
- "Ctrl" + "Y" - Redo the change that you have just undone
- "Ctrl" + "S" - Save the current window
- "Ctrl" + "P" - Print the current window
- "F1" - This shortcut doesn't work in every case - but will usually pull up any help files for the current window
When using web browsers you also have others like "Ctrl" + "B" will bookmark the current webpage that you're on.
Try out a few of the examples above and then try using them in a day to day basis - you'll find that the "Ctrl" + <key> shortcuts really do speed up a lot of tasks, whereas scrolling through the menus you may find easier just to use the mouse.
19 February 2009
All search engines will use different algorithms and ways of ranking websites, but they all have the main objectives in mind.
For starters - any new website may take up to 3 months to first be crawled by search engines. This also means if you change your website, or hire an SEO (Search Engine Optimisation) company to work their magic then again - it may be up to 3 months before you notice a difference.
Good web standards always help, as this makes all your content as easy as possible for the search engines to read your content.
When search engines look at your website they don't use your style sheets and so they just see un-formatted text.
Search engines can only read text, so flash productions will not be recognised, and complete websites built in flash are a bog no no, unless there's a text only version OR unless other SEO techniques are carried out extremely well (like link building - which we'll talk about later).
Images again are not seen by search engines, instead the search engines read the alt text which is added in the <img> tag when inserting an image into a website.
After good structure you need to ensure that you have good, keyword rich, copy.
First think of what people might search for in order to find the page. Make a list of keywords and key phrases (multiple keywords together) and make sure that these keywords and key phrases are used sufficiently throughout your page - but don't overdo it as search engines may think that you're trying to cheat them.
Which brings me nicely onto my next point - don't try and cheat search engines, as if they find out you will get black listed. C S Shyam Sundar's Thoughtpad.
Some ways that seach engines see as cheating are (and this is not the complete list)
- Text on the same colour background
- Text so small that it can't be read
- Creating doorway pages - Pages filled with keywords but then do an automatic redirect to the content page, so search engines see all the keywords, whereas users get redirected on and don't see all the keywords on the doorway page
- Blocks of keywords that would not be found in normal standard grammar
- Areas of keywords that are hidden, or have a website element planted over the top
As well as these ways to get blacklisted, there is also a list of ways that penalise you in search engine rankings. These points don't blacklist you completely, but lose you page rank points.
This list, again, is not every way of getting penalised, but just a few to get you thinking
- Don't link to your website from lots of small, spam-like websites as this will bring your overall page rank down
- Only link to your website from other websites containing similar content - as this shows search engines that your website is a good resource, not just link building
- Don't buy links to your website because, firstly a lot of website that promise this are scams and don't work, and secondly if you build too many links too quickly - again search engines may think that something's up
- If you ping your website or blog to ping enabled websites then be sure not to do this too often as they may see you as spamming
- Try to avoid query strings in your URLs as search engines can only crawl these for so long. Try and use user and search engine friendly URLs
- Do not have a lot of redirects around your website
- Search engines don't spend long on each page - just think how many pages they have to crawl! And so make sure that your page load time is fairly quick
A difference between Google and MSN Live is
- MSN Live likes a lot of outgoing links from your website - as this shows that your website is helpful acting as a portal directing people to other useful websites
- Whereas, Google, likes a lot of incoming links as this means that other people think that your website is helpful and informative and so you should be ranked higher
I can see where both search engines are coming from - but if we look at the facts - over 80% of Internet searches are carried out using Google, and so for this reason alone I'd follow Google's advise. Also the more links back also means that people might happen to click on this link and therefore drive more traffic in your direction.
Because Google is the most popular search engine I would always do things to Google's standards and best practice.