Avoid the spam filters when sending bulk emails

17 April 2009

When sending a bulk email campaign you want as many emails as possible to hit the inbox, rather than getting flagged as spam and potentially not getting read.

I'm going to share with you a few simple tips of how to avoid those spam filters, get your email into the receivers inbox and potentially raise the open rate of your emails.

These tips aren't guaranteed to work, but they will help when sending to some email clients.

Here's my top 5 tips to try and keep emails going to the inbox rather than getting caught in the spam filters:

  1. Do not use certain trigger words or phrases - for instance offering cheap or fake watches, certain medication and maybe some tablets (I am not mentioning these words as I don't want this blog entry to get penalised).
  2. If you have the software to do so then try running your email through a spam checker first which will tell you whether it's going to be picked up by spam filters at the clients end.
  3. Make sure that clients you send to on a regular basis add your email address to their safe list.
  4. Do not overuse bold, small, large or uppercase text.
  5. Do not over send emails to the same client within a small space of time.

There are other factors that may affect the end result, but these are some just to get you started.


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