Email marketing

27 February 2009

What is email marketing?

Email marketing is exactly what it says – marketing through the use of emails. Quite often you’ll find websites that will send you an email every few months containing the most recent special offers.

How is it so effective?

Email marketing is ideal as you can reach a wide and varied audience at a very low cost and within a small time scale. Statistics show that on average people don’t like to buy an item until they’ve gone back and reviewed it a few times. Email marketing means that you can re-introduce your product to people multiple times – just don’t over do it or your mailing list will start to decrease!

What can I use for my email marketing?

An ideal email marketing tool I found to be called Constant Contact. Constant Contact allows you to place a sign-up form on your website to start building your mailing list, offers many fully customisable templates and is easy to use.

You simply type in your text (or copy and paste from word) and it will format it all for you. It creates both HTML versions (showing images and links) and text versions for those with older email clients or HTML blocking in place.

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Email marketing on dropjack.com
Email marketing is exactly what it says - marketing through the use of emails. Quite often you'll find websites that will send you an email every few months containing the most recent special offers.
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