5 September 2009
When search engines first came around they relied purely on the website's keywords.
This soon changed when pages were being found and then the page content was nothing to do with that keyword.
People would stick anything in the keyword area just hoping that there website will get found, even if it was found for all the wrong reasons, just to generate more traffic.
Search engines cottoned onto this and so then decided to take keywords in context from the actual page content.
The keywords defined in the meta tag in the head area of the website are barely used now - but should still be added anyway, just in case.
The keywords defined should all reflect keywords found in your web page's actual text.
As the keywords aren't used as much now you need to make sure to remember that all your page content is keyword rich - that way search engines will stick pick up on these keywords.
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