Pay Per Click (PPC) Advertising

26 February 2009

Why use Pay Per Click advertising?

Pay Per Click adverts are one of the best ways to drive targeted traffic to your website.

Using Pay Per Click adverts allows you to select key words that will be used to display your advert and also the option of geographical positioning (only displaying your advert in certain countries or regions).

The way it works

There are a few ways in which these adverts will be displayed.

One way is displaying adverts on a website/blog. The advert looks at the text found on your page and creates the adverts accordingly.

The other way, and the more commonly used source of Pay Per Click adverts is through search engines (e.g. Google, MSN, etc). These adverts use the keywords used in the search criteria and display adverts based upon these. The most common adverts are the ones that bid more per click.

Pay Per Click costs

The higher you bid on a chosen key word the more often it will be displayed. Even with a low cost the advert is often shown if the search engine user decides to “view other sponsored links”.

How's it helped me?

Since starting my Pay Per Click campaigns just a few weeks ago I’ve noticed a dramatic increase in visitors to my website. The traffic was definitely more targeted as well judging by the increase of my applications that were downloaded.

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