Picking the right domain name
17 March 2009
When setting up a new business it might be worth carrying out a bit of online research to see if your company name's domain name has already been taken, or if there's a lot of competition for your keywords out there already.
If there's a lot of competition then it may be worth thinking of a different business name as you want your new business' website to go straight to the top of search engines.
If you've already registered your company and the website is just the next step, then just make sure you optimise your website for search engines well.
As a first point of optimisation you want to think about getting your company name, or keywords to find your company, in your domain name.
If you want to start a company called Micro Soft then to start with you may really want to re-consider seeing as Microsoft is one of the biggest names out there - but if you still want to pursue the matter then you want to think about what to optimise for as "Micro Soft" is just going to bring back "microsoft.com" every time.
Instead you want to think about a niche part of the market that you can optimise for.
Your company "Micro Soft" might specialise in microwaves and other kitchen appliances.
In this case you could try "micro-soft-appliances.com" or another domain name that has all your keywords in there and if searched for correctly will bring your website to the top instead of a competitors - or in this case another company with a similar company name.
Always think of what the end user will search for - then you will have a keyword basis to start from and you can start to build a list of domain names suitable for your company.
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