14 April 2009
After a website's domain name, the page title is the second most important part of a website used for search engine optimisation.
The title tag on a web page should contain keywords, but at the same time tell the user what the web page has to offer.
The web page's title is what is displayed on Google when carrying out a search. Any search words used will be made bold in the web page's link.
It is also a good idea to keep your website's name in the title tag as this indicates to people using search engines that this is your website - as an individual page name may be seen as quite random if found just on it's own.
Google reads imprtance from left to right and from top to bottom, and so the title tag should also be used in this way.
I personally use the title tag (and recommend you do the same) in the following format:
Page name - parent page name - website name
This will include the current web page's name and also the website's name - and a bonus is including the parent page's name as quite often keywords will be repeated as you work down through navigation and sub navigation.
For example look at the blue bar at the top of this page. It will look like this (depending on the web browser you're using):
You will see that this page name is "Using a web page's title", this page's parent page name is "Blog" and the website name is "Peter Nichol".
As for the "Mozilla Firefox" at the end - this is because this is the name of the web browser that I'm currently using.
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