What's a squeeze page?

12 March 2009

A squeeze page is a exactly the same as a sales page, but with a difference.

As appose to normal sale pages, a squeeze page won't distract away from the sales pitch.

There will be no navigation at the top and no other links that take you to external pages.

Often you will find videos, audio clips, testimonials and screen shots of the product, all at the aim to try and tempt the visitor to buy the end product.

The end result of a squeeze page is either to get the visitor to sign up for email updates, or to actually buy the product.

Although signing up for the email updates doesn't generate us revenue straight away, we can carry out some strategic email marketing.

Through auto responders we can send the email update subscriber some free products and samples in order to gain there trust and give them value - and then later re-pitch our product to them. Now that we have their trust they're more likely to buy the product and so again we get a good result.

Even if the email update subscriber doesn't buy the product, they have still signed up to the email updates voluntarily and so when we build our next product we can pitch this to them and hopefully this new product will be more what they're after - and so result in a sale in the end anyway.

Free samples that you can send your email subscribers include:

  • A free chapter - if it's a book or eBook
  • A trial version - if it's an application
  • A free clip - if it's an audio or video product

There are lots of squeeze pages out there, and after reading this I think you're going to notice many more of them.

Other methods used by squeeze pages are:

  • A popup screen that looks like a chat room or live chat
  • A small MSN Messenger like popup box that appears in the bottom right hand corner
  • Once you click to close the page you might get a popup box saying "Are you sure you want to leave?"
  • They may offer you a "one off" special offer just for today
  • There may be a count down timer saying that if you buy it within the time limit you will get it for half price

So many sales techniques just to seal the deal and get the visitor to buy the product, and they work.

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